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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition


by Steve Krug
New Riders Press
Retail Price: $40.00, Amazon.com Price: $21.99


Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!
  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards









Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions


by Tim Ash
Sybex
Retail Price: $29.99, Amazon.com Price: $16.06


How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.






Joomla! A User's Guide: Building a Successful Joomla! Powered Website


by Barrie M. North
Prentice Hall PTR
Retail Price: $44.99, Amazon.com Price: $24.99


The First Easy-to-Use Guide to Joomla!-The World’s #1 Open Source Content Management System

If you want to build sophisticated websites that can be easily edited and updated, you need to master Joomla!-the world’s #1 open source content management system. Now there’s an easy-to-read, easy-to-use guide to Joomla! for every site manager, administrator, and developer. Leading Joomla! consultant Barrie North covers all you need to get results: installation, administration, site organization, template development, content updates, and a whole lot more. You’ll find never-before-published tips, tricks, and troubleshooting solutions, as well as three start-to-finish case studies.

New to Joomla? No problem! This book starts with the simplest design and system concepts, and builds your expertise step-by-step. You’ll rapidly master Joomla!’s power, even if you have no content management, scripting, or CSS expertise. Experienced with Joomla!? You’ll turn to this book constantly for its authoritative, plain-English, example-rich Joomla! 1.0 and 1.5 reference content.

· Understanding content management, what Joomla! does, and how its components fit together

· Building Joomla! sites from scratch, and systematically customizing them to your needs

· Organizing content with sections, categories, blogs, and tables

· Creating dynamic pages and effective navigation

· Working with Joomla! modules and components

· Search engine optimization for Joomla! sites

· Start-to-finish case studies: building a school website, an e-commerce site, and a blog

· The most valuable Joomla! extensions and add-ons: finding them, and using them

· Key differences between Joomla! 1.0 and 1.5, and what they mean to you



About the Website

The accompanying site for the Joomla 1.5 book, provides five fully functional Joomla! sites with live follow-along examples from the book and up-to-date information on Joomla! The site also includes


  • An active forum where you can ask questions specific to chapters from the book from a Joomla expert
  • 5 fully functional Joomla 1.5 live follow-along examples from the book. You can browse the sites and their backends live online.
  • Downloads of 5 free websites for Joomla 1.5 based on various chapter of the book. These are SQL dumps you can import to instantly give you a completed Joomla site.
  • 4 free tutorial templates and 3 free templates from joomlashack.com including the popular commercial template - JS Aqualine!







The Principles of Beautiful Web Design


by Jason Beaird
SitePoint
Retail Price: $39.95, Amazon.com Price: $33.52


Tired of making web sites that work absolutely perfectly but just don't look nice?

If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.

  • Understand the design process, from discovery to implementation
  • Understand what makes "good design"
  • Developing pleasing layouts using grids, the rule of thirds, balance and symmetry
  • Use color effectively, develop color schemes and create a palette
  • Use textures, lines, points, shapes, volumes and depth
  • Learn how good typography can make ordinary designs look great
  • Effective imagery: choosing, editing and placing images
  • And much more

    Throughout the book, you'll follow an example design, from concept to completion, learning along the way. The book's full-color layout and large format (8" x 10") make The Principles Of Beautiful Wed Design a pleasure to read.

    Editorial Reviews

    "The Principles of Beautiful Web Design is a good book to kick start your graphic-design journey. The biggest benefit that I got from this book is the knowledge to learn from great designs as opposed to just admiring them in a state of awe." - Slashdot.org

    "Jason is a great writer, and the book is quite easy to read. It's put together wonderfully, including many full color screenshots and other forms of imagery that make the book a pleasure to read. I'd definitely recommend the book to anyone in Web design." - MondayByNoon

    "Jason Beaird covers web design in a way that non-designers can understand. He walks you through all of the aspects of design development from initial meeting to finished product. If you are just getting into web development, this is a must read." - Blogcritics.org

    "This is a thoroughly practical guide to web design that is very well written: good technical depth in easy-to-understand language with excellent illustrations and graphics that support the text. For many users it will be the only web-design text they will need. For those who want to further advance their skills and knowledge it will provide a sound foundation." - PC Update

    "His "Don't just tell, show!" style makes this book accessible to everyone... It strikes a carefully thought-out balance between describing principles and illustrating them. It is clear and well structured, with practical examples in every chapter." - Mitch Wheat






  • Always Be Testing: The Complete Guide to Google Website Optimizer


    by Bryan Eisenberg, John Quarto-vonTivadar
    Sybex
    Retail Price: $29.99, Amazon.com Price: $16.09


    The easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer will help you understand how to set up website optimization tests and improve your conversion rates.  Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the “why” of clicks, and decipher the valuable data.  By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples.







    Please feel free to suggest other websites that concern website design, promotion, and search engine optimization.

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    Call Richard L. Trethewey today at 612-408-4057 from 9:00 AM to 5:00 PM Central time to get started on your new website design package or search engine optimization program today!


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    Thursday, 28-Aug-2008 10:59:46 MST